UA Data Privacy Statement

University of Alaska is strongly committed to maintaining the privacy and security of confidential personal information of students, employees, donors and alumni. University collects, processes and maintains Personally Identifiable Information  for routine specific business purposes. PII includes first name, last name, middle name, campus and home address, a personal identifier such as social security number, date of birth and University ID and list of characteristics that make a person's identity easily traceable. The information contained in this database is intended exclusively for select purposes related to the University of Alaska’s programs. University also collects the demographic and descriptive data such as ethnicity, gender, and veteran status. This PII is collected and maintained in various formats including paper forms and as data stored on servers, hard drives, and record keeping systems. If PII is deemed to be no longer necessary, proper steps will be taken to shred paper forms, purge electronic data and/or securely wipe or destroy hard drives.  Access to PII is limited to authorized individuals based on job requirements necessary to conduct University business. The information is collected based on the broad principles set forth by Board of Regents policy P:02:07 on information assets of the university. These records serve the university legal, business, financial and contractual purposes. The records are governed by the UA records governance and records retention schedules which are reviewed periodically by the business managers, records officer and are approved by the General Counsel’s office. All employees of the University are expected to respect and protect the confidentiality of Personally Identifiable Information. University data privacy and public records obligations are governed by applicable State of Alaska statutes, including, but not limited to, the Alaska Personal Information Protection Act - AS 45:48, Notice regarding Personal Information AS 40.25.300, University of Alaska Board of Regents Policy on Information Security and Privacy - P02:07 and by any applicable U.S. federal laws.

Website usage

We do not ask website users to identify themselves or reveal any personal information unless they are requesting information, personalized content or special services, applying for admission, registering for programs or classes, or making use of those portions of the or websites restricted to registered site users. 

UAF may use the information we collect via request forms:

  • To respond to your inquiries
  • To provide information, services or materials you request
  • To maintain our contact list
  • To provide business services for which the information is intended
  • To assess the effectiveness of our events, campaigns, and publications

Google Analytics and Tag Manager

Our websites leverage Google Analytics and Google Tag Manager.  When you visit our websites ( and,  we may automatically collect certain information, such as:

  • Domain, country, IP address
  • Browser, platform, resolution
  • Entrance-exit pages, referrals
  • Date, time
  • Search terms and search engines

This is standard practice for websites, and is not used for any purpose other than to evaluate how we can design the site to best serve your needs. Additional information about each of these services, data collected and their respective privacy policies is available:


To improve our website experience, some webpages on and use Hotjar to capture how you use and interact with our webpages by using heatmaps and session replay to improve our website experiences and optimization. For more information about how Hotjar collects and uses your data, visit the Hotjar privacy policy.

Modern Campus personalization 

In order to further enhance the user experience, some webpages on  may rely on Modern Campus Omni CMS personalization to recommend relevant webpages on the UAF website. Personalization may rely on unidentified visitor tracking such as: 

  • IP address
  • Geolocation (to the metro region)

Additional information about Modern Campus Personalization services, as well as third-party services used for the Personalization feature, data collected and their privacy policies is available: