Key Recommendations

To remain competitive, the universities are moving beyond traditional outreach and adopting personalized, data-driven recruitment strategies. This includes leveraging technology, expanding application access, and improving conversion rates for prospective students. Accordingly, the following are being prioritized across the system:

• Shift to targeted, data-informed outreach.
• Adopt multi-modal marketing, the Common App, and Salesforce CRM.
• Improve conversion of dual enrollment students.
• Deploy evidence-based and interactive recruitment strategies.