UA launches public awareness campaign

December 2, 2022

This week the University of Alaska system launched “
Empower Alaska,” a campaign to build awareness among Alaskans about the economic and academic impact UA has on the state. 

The message is simple: the University of Alaska – with its universities and community campuses – empowers Alaska through building its workforce, molding leaders, partnering with industries, spurring research and encouraging innovation.

This message is based on research that revealed that while Alaskans value higher education, and highly support the UA system, there is an opportunity to increase familiarity with the economic contribution of the university and the impacts of UA research on the state’s current and future economy.

Key elements of the campaign include the creation of a landing page at, videos showcasing how the University of Alaska system fuels the economy in the state, a TikTok campaign launched in conjunction with the Alaska Travel Industry Association, and multi-channel advertising and messaging, including public relations outreach. 

Check out where you will find more information and the short videos focused on key areas of excellence including drones, mariculture, Alaska Native Success, and critical minerals.