Google sunsets Universal Analytics, will replace with Google Analytics 4

Google Analytics 4 (GA4), Google’s next-generation measurement solution, replaces Universal Analytics on July 1, 2023.

During summer of 2022 websites managed by OIT will change from Universal Analytics to GA4. If your website is not managed by OIT through Omni CMS (formerly OU Campus), your site’s owner will be responsible for adding the new GA4 properties that make the change from Universal to GA4 possible.

Once the website is enabled with GA4 properties, Google Universal properties will stop processing new hits. We encourage you to export your historical Universal data reports between August 31, 2022 - July 2023.

Learn more about general GA4 training and support.

Your OIT Service Desk is available to help if you have any questions.