Updated social media guidelines now available
October 17, 2025
The Latest: The Office of Public Affairs has updated UA’s general guidelines for personal and university social media use. You can find the updated guidance here.
Why it Matters: The Internet is forever, and good social media hygiene can go a long way to protecting your personal reputation and privacy. The revised guidelines offer valuable tips and suggestions, providing updated direction on managing university-specific social media accounts.
The Details: The guidelines outline best practices and expectations for employees and affiliated units across the UA System who manage or contribute to social media. They reflect current norms and tools, emphasize responsible use, and align with the individual social media policies of UAA, UAF, and UAS.
- Best Practices for official university social media accounts:
- Ensure content meets accessibility standards. Include alt text, captions, and readable hashtags.
- Use shared (not personal) login credentials, with multiple admins, and prompt access removal when staffing changes.
- Monitor and engage responsibly; remove only threats, spam, or clear violations, not criticism.
- Verify facts and get approval for posts that represent UA’s voice.
- Best practices and recommendations for personal social media accounts:
- Make clear when posts reflect personal views, not official university positions.
- Don’t use UA logos or branding for private work, causes, or promotions.
- Avoid sharing internal, confidential, or personally identifying information.
- Think before you post: content is permanent, and privacy is limited.
Go Deeper: Read the full guidelines here.
The Bottom Line: Practicing good social media hygiene can go a long way in helping protect your privacy, and maintaining the reputation of our universities.