ENROLLMENT MANAGEMENT ANALYSIS:

FY06 School and College EM Performance, Progress, and Goals

School/College: College of Engineering & Mines
Dean/Director: Doug Goering
Recruiting Coordinator (if available): Lisa Minnear
Public Information Office (if available): NA

1. Provide an analysis of FY06 enrollment/recruiting/retention efforts. For each effort (1) cite a specific element of a plan; (2) describe which was done; (3) analyze effect on enrollment.

The College of Engineering & Mines (CEM) recruitment plan in FY06 included comprehensive efforts which targeted prospective engineering students with a high potential for success in Alaska , the Lower 48, and internationally. In January 2006 Lisa Minnear was hired as Recruiting Coordinator for CEM to increase student enrollment for both upper and lower divisions. Data obtained below represents students contacted by Lisa Minnear’s recruiting efforts January 9-June 30, 2006 and students contacted by John Aspnes’ community college visits throughout FY06.

High School Outreach
Classroom visits were scheduled in the spring semester to speak with students in 9th-12th grade. Visits were conducted in the Fairbanks North Star Borough School District, Healy, and Delta Junction. 14 separate presentations were made by faculty, Lisa Minnear, current students, and alumni. The students contacted include UA Scholars, math and science classes, construction trade, and career development classes. CEM hosted the ANSEP Pre-Engineering program in April 2006 for high school students. CEM was also actively involved in the annual Alaska Summer Research Academy (ASRA) civil and electrical engineering modules which targets 8th-12th graders. High School outreach efforts resulted in 27 applicants from Fairbanks, Delta Junction, Healy, and 27 UA Scholar applicants to engineering programs for the 2006-2007 academic year.

Community College Visits
Between November 2005 and March 2006 CEM made contact with 12 community colleges in the Pacific Northwest through campus visits. Washington state has the highest percentage of students from the Lower 48 who attend UAF. 8 students from the community college visits are admitted to UAF and will be entering in fall 2006.

Recruiting Events
CEM actively participated in a variety of recruiting events and conferences in Fairbanks, Anchorage, Sitka, Washington, and Oregon in 2006. 10 students from the WA and OR events inquired about applying for Spring 2007 semester or later. 4 students from the Service High School fair have applied, and 1 from Sitka.

International Students
Organized recruiting visits to India and China were led by two of our petroleum engineering faculty in spring 2006. Admissions has received 10 applicants from the visit to India and 1 from the China visit. 2.5 million students are educated outside their home country worldwide, 41% study in the United States, and China and India are the top two countries sending students abroad. CEM offers the top three factors that attract international students, quality education, affordability, and employability of the degree

Telecounselor
David Kitchens was hired as a student telecounselor in February 2006 to call prospective engineering students. David called 211 students in Alaska with a known engineering interest, 68 of those were UA scholars. Telecounseling efforts resulted in 12 engineering applicants for the 2006-2007 academic year .

Website
A new prospective student site was recently developed for CEM. At this point a tracking mechanism is not in place to determine how many students applied due to the site. Development of the website is strategically important to evolving CEM recruiting efforts as SES/Admissions push for recruiting effort collaboration with the units, CEM will be able to utilize the new website as a tool for marketing and event coordination in the future.

2. List and briefly explain 3-4 specific/detailed actions for FY07 that support UAF enrollment management efforts. Reference “collective coverage” situations where necessary.

   1. UA Scholars
      CEM will actively recruit UA Scholars by contacting them in person, telephone, and mail. Lisa Minnear will attend UA Scholar functions with Admissions to speak about CEM’s programs, David Kitchens will call UA Scholars to market the engineering programs, and Lisa and David will contact UA Scholars through email and postcard mailings. The UA Scholars will be encouraged to visit CEM for tours and to meet the faculty. 27 UA Scholars applied to the engineering programs for 2006-2007, we plan to increase that number for 2007-2008.
   2. Lower 48 Recruiting
      CEM will target Lower 48 incoming freshman and transfer students by attending college fairs and community colleges in states where UAF has successfully recruited in the past, WUE states, and areas that have a strong industry for programs we offer, and/or states that are lacking programs CEM offers. In FY07 CEM will visit Montana, Washington, Oregon, and Colorado.
   3. International
      CEM Petroleum engineering faculty organized recruiting visits to India and China in FY06. In India a sister city agreement was created between Pune and Fairbanks so Pune students will benefit from UAF in-state tuition. In China an articulation agreement was created with the China Petroleum University in Bejing. The initial visits proved to be effective and further efforts will be made to continue to strengthen relationships and grow international student enrollment in the engineering programs through printed advertisement, website, and recruitment visits.
   4. Industry
      CEM faculty and staff work closely with the industry to recruit engineering students as well as connect UAF engineering students and graduates with employment opportunities. CEM will continue to strengthen relationships with the industry by actively participating in professional meetings, conferences, and networking. The industry provides resources for recruiting, such as scholarships, recruiting strategies, and participation in outreach efforts. The industry also supports CEM retention by providing summer internships and high paying full time employment.

3. List enrollment capacity and goals. Also list any critical needs that may arise separately from the action steps listed above.

Enrollment Capacity

Engineering Department	Lower Division Capacity	Upper Division Capacity	Additional Student Capacity
Civil & Environmental	50	20	0 Lower 0 Upper
Electrical & Computer	90	80	45 Lower 45 Upper
Mechanical	70	70	35 Lower 35 Upper
Petroleum	40	20	10 Lower 0 Upper (More with lab)
Mining	30	20	20 Lower 15 Upper
Geological	30	20	15 Lower 10 Upper

Recruitment and retention goals for FY06 include increasing student enrollment in priority programs such as mining, petroleum, and geological engineering to meet industry demand as well as increased enrollment in programs with capacity. Factors to consider which may hinder enrollment include: academic admission standards to the baccalaureate program, faculty retention, and competition with UAA for prospective mechanical and electrical engineering students due to the newly developed Bachelor of Science in Engineering (BSE) program; however, CEM is working with UAA School of Engineering on strategies to recruit BSE students to our priority programs to increase statewide engineering graduates.