2017 Spring Course Detail
Applied Business F265 T01 -- Seminar in Applied Marketing
Instructor: Young, M
Analysis of the managerial relevance of current issues in marketing as found in the professional and/or popular marketing literature. A historical perspective will be provided through classic readings from the literature. Students will be expected to read, analyze and discuss assigned readings in a seminar atmosphere with a view toward understanding the rationale of applied marketing management practices such as theory, marketing mix and ethics. The relation and role of marketing, relative to other functional areas of the firm, will be explored.
Dates: 03/07/2017 - 04/27/2017
Time: 2:00pm- 5:00pm Days: TR
Campus: Community and Tech. College (Fairbanks)
|Fee Name||Fee Amount||Total This Fee|
|Tuition TVC Lower level||$192 per Credit hour||$576.00|
|UA Network Charge-Y||$8 per Credit hour||$24.00|
| ||Total Resident Class Fees:||$600.00|
Prerequisites: Prerequisites: ABUS F260 or permission of instructor.
Seats Remaining: 11